At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
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Google advertising is a great marketing strategy for small business owners. You can show an ad for your business to people who are searching for your type of business at that very moment AND who are looking for businesses in your area. This type of targeting makes most small business owners want to advertise on Google.
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to your post seeing in facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook . PAID ADVERTISING on Facebook seems to be one of the most immediate ways to impact the reach of your content.
The social platform holds a massive opportunity for marketers, through ads and shoppable tools, Instagram is becoming a crucial element of any eCommerce growth strategy.